Overview
With exclusive ready-to-cook sauce kits made from premium ingredients, EasyHomeFood brings the authentic flavors of Chinese cuisine to every home kitchen.
My Contribution
UX Strategy, Wireframe, Hi-fi prototype
Team
UX Design Lead - Augustina Liu, User Research Team, Visual & Media Team, Developer Team
Time
June 2024 - December 2024
Problem
How to Make Cooking Chinese Food at Home Less Overwhelming?
Chinese cooking can be challenging to learn because it involves balancing flavors, precise timing, and a variety of cooking techniques. Many home cooks still struggle with complex ingredients, preparation techniques, and inconsistent results. This frustration often results in repeated failed attempts or complete abandonment.
Why we build this platform
The growing popularity of Chinese cuisine in the US creates an opportunity for EasyHomeFood to introduce its premium sauce kits which simplify the cooking process and making Chinese dishes accessible to cook at home.
Problem
How to Make Cooking Chinese Food at Home Less Overwhelming?
Chinese cooking can be challenging to learn because it involves balancing flavors, precise timing, and a variety of cooking techniques. Many home cooks still struggle with complex ingredients, preparation techniques, and inconsistent results. This frustration often results in repeated failed attempts or complete abandonment.
Why we build this platform
The growing popularity of Chinese cuisine in the US creates an opportunity for EasyHomeFood to introduce its premium sauce kits which simplify the cooking process and making Chinese dishes accessible to cook at home.
Solution
Exclusive Sauce Kits for Effortless Cooking
Dedicated shopping platform offering pre-measured, high-quality sauce kits that simplify the cooking process by eliminating the need for complex ingredient sourcing and measurements.
1.1 - Product List & Product Details
VIDEO
1.1 - Product List & Product Details
VIDEO
Engaging Community for Support & Inspiration
A vibrant cooking community where users can share their own recipes, exchange tips, and react to peer contributions, making cooking more interactive, inspiring, and approachable.
1.2 - Recipe Page & Recipe Details
VIDEO
1.2 - Recipe Page & Recipe Details
VIDEO
Smart Grocery Planning for Hassle-Free Shopping
A tool that automatically generates a grocery list based on selected recipes, ensuring users get exactly what they need without the guesswork or waste.
1.3 - Online Tool for Generating Grocery List
VIDEO
1.3 - Online Tool for Generating Grocery List
VIDEO
Solution
Exclusive Sauce Kits for Effortless Cooking
Dedicated shopping platform offering pre-measured, high-quality sauce kits that simplify the cooking process by eliminating the need for complex ingredient sourcing and measurements.
1.1 - Product List & Product Details
VIDEO
Engaging Community for Support & Inspiration
A vibrant cooking community where users can share their own recipes, exchange tips, and react to peer contributions, making cooking more interactive, inspiring, and approachable.
1.2 - Recipe Page & Recipe Details
VIDEO
Smart Grocery Planning for Hassle-Free Shopping
A tool that automatically generates a grocery list based on selected recipes, ensuring users get exactly what they need without the guesswork or waste.
1.3 - Online Tool for Generating Grocery List
VIDEO
Process
Discover & Understand Customers' Motivation
2.1 - User Personas: Jessica & Amy
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Insight 01
Accessibility with Efficiency
Some users struggles with unfamiliar ingredients and complex techniques, while others may deal with limited equipment and budget constraints.
Insight 02
Flexible Learning Approach
To recreate authentic Chinese flavors, users need various levels of support and advices that fit unique circumstances, resources and goals.
Simplified Navigation for a Seamless Experience
This streamlined information architecture ensures effortless navigation across the site. From exploring product details and browsing recipe galleries to managing orders and account, every pathway is designed for clarity and convenience.
2.2 - Information Architecture
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Creating a Delightful & Easy-to-Follow Experience
2.3 - List of Sauce Kits
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1
Dietary Preference Filter: Features customizable filters that create an inclusive shopping experience by accommodating specific dietary restrictions.
2
Tag Product with Key Info: Clear labeling of cooking capacity ("Can Cook Twice") and serving size helps users plan meals efficiently through transparent information.
2.3.1 - Sauce Kit Detail Page
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3
Visualize "how to cook": Offers detailed instruction both in video and photo format, catering to different learning preferences. Makes the process accessible for users with different cooking skills.
4
Address Common Concerns: Providing instant answers about spice levels, sides, and preparation to build trust and reassurance.
2.4 - List of Community Recipes
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1
Discover Inspiration from Community: Users can explore recipes and dishes created by other users and also from the brand's expert chefs
2.4.1 - Publish Recipe Window
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2
Share Ideas with Community: Users can share their own recipes that they are proud of.
2.4.2 - Recipe Details
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3
Engage with Others: Users can engage with posts by commenting, liking, and exchanging tips, fostering a vibrant and interactive cooking experience.
2.5 - Adjusting Serving Size & Generating the List
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1
Automatic Shopping List: The system creates a complete shopping list from selected recipes to save time for users.
2
Clear Measurements: Each ingredient shows exact amounts (like 200g pork or 5g garlic)