Overview
Pawpy is an AI-powered pet care assistant designed to help pet parents to track, manage, and enhance their furry family's well-being. Pawpy ensures users stay ahead of their pet’s needs and makes pet parenting easier than ever!
Role & Contribution
User Research, UX Design, Wireframe, High-fi prototype
Tool Used
Figma, Adobe Illustrator
Time
January 2025 - Current
January 2025 - Current
Overview
Pawpy is an AI-powered pet care assistant designed to help pet parents to track, manage, and enhance their furry family's well-being. Pawpy ensures users stay ahead of their pet’s needs and makes pet parenting easier than ever!
Role & Contribution
User Research, UX Design, Wireframe, High-fi prototype
Tool Used
Figma, Adobe Illustrator
Time
January 2025 - Current
Problem
How to Overcome Overwhelm & Uncertainty in Pet Care
From first-time pet parents to seasoned caregivers, everyone faces challenges as their pets grow and their behaviors evolve. These struggles can lead to stress, anxiety when making decisions, and unintentional mistakes in pet care.
How "pawpy" can help PET PArents
Pawpy is an AI-powered assistant that provides personalized pet care advice combined with feeding, health record, and task management tools. It helps users track their pet's needs and build consistent routines, improving transparency and reducing anxiety in the pet parenting journey.
Problem
How to Overcome Overwhelm & Uncertainty in Pet Care
From first-time pet parents to seasoned caregivers, everyone faces challenges as their pets grow and their behaviors evolve. These struggles can lead to stress, anxiety when making decisions, and unintentional mistakes in pet care.
How "pawpy" can help PET PArents
Pawpy is an AI-powered assistant that provides personalized pet care advice combined with feeding, health record, and task management tools. It helps users track their pet's needs and build consistent routines, improving transparency and reducing anxiety in the pet parenting journey.
Solution
1.1 - AI Assistant
LOOP VIDEO
1.1 - AI Assistant
LOOP VIDEO
Pawpy's AI can identify patterns and potential concerns through logged data, delivering timely notifications with actionable insights. The AI assistant will bridge knowledge gaps, offering personalized advice and answering any questions from preventative care to behavior interpretation
1.2 - Feeding Tracker & Allergen Management
LOOP VIDEO
1.2 - Feeding Tracker & Allergen Management
LOOP VIDEO
Tracking pet's dietary history allowing pet parents to record all dietary intake, flagging allergens to prevent adverse reaction before it occurs and analyzing nutritional trends to support digestive health and well-being
1.3 - Health Record
LOOP VIDEO
1.3 - Health Record
LOOP VIDEO
Centralized all symptoms, diagnosed conditions, and medications in one system, maintaining an organized medical history that helps both pet parents and veterinarians to make informed healthcare decisions
1.4 - Smart Calendar & Journey
LOOP VIDEO
1.4 - Smart Calendar & Journey
LOOP VIDEO
More than just a scheduling tool, Pawpy's journey feature transforms routine care into a shared experience. By tracking daily activities and habits, it helps pet parents recognize behavior patterns, stay on top of care routines, and preserve meaningful moments in their pet’s life
Solution
1.1 - AI Assistant
LOOP VIDEO
Pawpy's AI can identify patterns and potential concerns through logged data, delivering timely notifications with actionable insights. The AI assistant will bridge knowledge gaps, offering personalized advice and answering any questions from preventative care to behavior interpretation
1.2 - Feeding Tracker & Allergen Management
LOOP VIDEO
Tracking pet's dietary history allowing pet parents to record all dietary intake, flagging allergens to prevent adverse reaction before it occurs and analyzing nutritional trends to support digestive health and well-being
1.3 - Health Record
LOOP VIDEO
Centralized all symptoms, diagnosed conditions, and medications in one system, maintaining an organized medical history that helps both pet parents and veterinarians to make informed healthcare decisions
1.4 - Smart Calendar & Journey
LOOP VIDEO
More than just a scheduling tool, Pawpy's journey feature transforms routine care into a shared experience. By tracking daily activities and habits, it helps pet parents recognize behavior patterns, stay on top of care routines, and preserve meaningful moments in their pet’s life
Process
Interviews with Target Audiences & Validating Problems
By analyzing qualitative feedback and behavioral patterns, I identified recurring pain points and validated unmet needs, shaping the foundation for my design decisions. Additionally, data analysis helped validate trends and refine our focus on the most impactful solutions.
Insight 01
Health Management Challenges
Detection delay
Unprepared condition
Preventive regret
Wellness uncertainty
Insight 02
Daily Care Routines
Schedule juggling
Lack of consistency
Activity balance
Behavior confusion
To represent pet parent's diverse needs, I made 2 personas based on experience level, lifestyle, and care habits.
2.1 - User Personas: Sarah & Aaron
IMAGE
Map Out Key Features & Defining Structure
The information architecture ensured a logical flow between features and functionalities, creating a scalable foundation for future enhancements.
2.2 - Initial Site Map
IMAGE
To streamline usability, I developed a simplified user flow and low-fi prototype that integrates health records, treatments, and medications into a unified system which allow users to track their pet’s medical history, manage prescriptions, and monitor ongoing treatments in one place.
2.2.1 - User Flow: Check Health Record
IMAGE & VIDEO
With the low-fi prototype in place, I conducted usability testing with users who passed the screener questions to evaluate the design’s effectiveness and identify areas for improvement.
Discarded
1
The phrase ”[Pet Name] is not feeling well” could make users feel guilty about their pet, leading them to hesitate in using the feature 😥
2
The 2 horizontal buttons disrupted eye flow and making the interface feel disjointed 🤨
3
The multiple articles under Health Record were inconvenient to access 😔
Optimized
1
Reworded to encourage users to engage with the feature without fear of judgment
2
Adjusted to a consistent vertical format for better readability
3
Relocated the Beginner’s Guide button to the top of the screen and organized all articles into a single section
2.2.2 - Design Iteration: Health Management
IMAGE
1
Prioritizing Key Information that pet parents care about:
Diagnosis – Clear documentation of identified conditions
Treatments – Actionable care plans recommended by vets
Medications – Accurate tracking of prescribed drugs and dosages
2
Logging Suspicious Symptoms allowing users to monitor changes and identify patterns
3
Monitoring Mode that can be toggle on or off, allows users to actively track a specific symptom
2.2.3 - Design Ideation: Health Record
IMAGE
The original AI Assistant entry positioned as a floating button in the bottom-right corner above the navigation bar. This button will also pop up insights or suggestions in a speech bubble to engage users
However, according to the feedback from testing, I identified 2 main issues about this design:
1
Visual Clutter: user found the floating button and pop-up bubble intrusive, sometimes blocking other components & buttons 😦
2
Disrupted Navigation Flow: The placement made it feel disconnected from the rest of the interface, leading to lower engagement than expected ☹️
Discarded
Design Iteration:
1
Relocating the AI Assistant Entry: the AI assistant was integrated into the main navigation as a dedicated tab, ensuring an accessible entry point without obstructing content
2
Refining Insights Delivery: The insights are now indicated with a red dot notification badge. Users can access them at their convenience without intrusive interruptions
3
Enhancing Discoverability: The AI assistant now subtly integrates into contextual interactions, offering suggestions based on user actions rather than appearing randomly
Optimized
2.2.4 - Design Iteration: AI Assistant
IMAGE
Building a Style Guide & Scalable Design System
To ensure consistency and efficiency, I developed a scalable design system that provides a unified visual language across the product.
Primary: For the most prominent components across the UI, such as the FAB, high-emphasis buttons, and active states.
Secondary: For less prominent components in the UI such as label chips.
Danger: For showing negative feedback/status or dangerous actions.
Text & Icon: Applied frequently for text and icons.
Neutral: For backgrounds, surfaces, dividers, and outlines.
2.3 - Style Guide: Color Palette
IMAGE
Button
Small
Button
Large
Style: Filled
Unselected
Style: Filled
Selected
Style: Outlined
Unselected
Style: Outlined
Selected
Warning Button
Style: Filled
Unselected
Style: Text
Unselected
Style: Filled
Selected
View Medication
Number: 1
Number: 2
Number: 3
Add Medication
Number: 0
Number: 1
Number: 3
Add Medication
Menu Item
Menu
Type: Default
Type: Selected
Type: Pressed
2.3.1 - Design System Examples
IMAGE
Next Steps: Refining the Pet Care Guide Library
Based on user interviews, I identified a strong need for preventive, updated, and reliable pet health information.
Pet Parents Demographics
To accommodate these needs, I structured the Pet Care Guide into three categories:
Resources for all pets – Covers common health topics
🐶 Dog-specific Resources – Focuses on breed-specific care, training, and canine health concerns.
🐱 Cat-specific Resources – Includes feline-specific wellness, behavior, and nutrition advice
As the product evolves, my focus will be on expanding content, improving personalization, and enhancing species-specific support to better serve diverse pet parents.